Announcing a fee increase is one of the hardest things a practice owner has to write.
Why These Announcements Are So Hard To Get Right
Too apologetic, and you undermine the decision before anyone’s even read the reason for it. Too blunt, and patients feel blindsided. Most practice owners end up somewhere in between, writing three drafts and still not liking any of them. The problem usually isn’t the news itself, it’s finding the tone that’s honest without being defensive.
The Prompt To Copy And Paste
Copy and paste this:
“I need to announce a change to my patients: [describe the change]. Here’s the context: [why it’s happening, how long you’ve served these patients]. First, tell me what questions or objections patients are likely to have. Then write a version that’s honest, appreciative of the relationship, and confident rather than defensive. No more than 3 short paragraphs.”
It’s Not Just For Fee Changes
Works for any change. New hours, policy updates, staffing changes, a provider leaving the practice. The same approach that works for a fee increase works just as well for announcing a new scheduling system or a change in office hours.
Try It This Week
- Think of a change you’ve been putting off announcing
- Run it through the prompt above, including the honest context for why it’s happening
- Read the objections it predicts before you finalize anything, that’s often the most useful part
- Trim it down to the three short paragraphs a patient will actually read
For more AI tips, get our free guide here.
