If you’re answering the same questions on the phone every week, your website isn’t doing its job.
The Questions You Already Know By Heart
Every front desk has a short list of questions that come up constantly. Do you take my insurance? What’s your cancellation policy? Are you accepting new patients? Your team already knows these answers cold, they just haven’t been written down anywhere a patient can find them without calling.
The Prompt To Copy And Paste
This week’s tip: list the ten questions you hear most often from new patients, then use this prompt:
“Here are the 10 questions new patients most commonly ask my [type of practice]: [list your questions]. Group them by stage: before scheduling, getting started, ongoing care, billing, and follow-up. Then write a clear, friendly answer to each. Flag any questions that really need a person to answer rather than a published page. Tone should be [professional / conversational / straightforward]. Assume the reader knows nothing about our field.”
Fill in the brackets with your own details, then copy and paste directly into ChatGPT, Microsoft Copilot, or any AI tool.
Put It To Work
Copy the output, format it as a simple FAQ page, and add it to your site. Patients arrive better informed, and your front desk spends less time answering the same question for the hundredth time.
Try It This Week
- Write down the ten questions your front desk answers most often
- Run them through the prompt above
- Flag anything that genuinely needs a person, not a page
- Publish the rest as a simple FAQ section on your site
Once it’s live, make sure your website is easy to update and secure. An FAQ page nobody can edit doesn’t stay useful for long.
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